www.illinois.gov

Pat Quinn, Governor

State Links Skip to Content Skip to State Links

 Government
 Business
 Employment
 Education
 Health & Safety
 Family & Home
 Travel & Recreation
 About Illinois
 Illinois.gov

Stay Informed

Your Government


[Search Tips]

Illinois Flag Honors

Inspector General


 IGNN: State/All Press Release

ILLINOIS NEWS
The State of Illinois News page provides access to the Illinois Government News Network and all state press releases.


FOR IMMEDIATE RELEASE
May 25, 2004

LT. GOV. QUINN JOINS OTHERS IN PUTTING AN END TO TOBACCO COMPANY’S ATTEMPTS AT TARGETING AMERICA’S YOUTH

Chicago –  Lt. Gov. Pat Quinn was joined by Atty. Gen. Lisa Madigan, Sec. of State Jesse White, Ck. Cty. Pres. John Stroger and Ald. Todd Stroger on Tuesday, May 25, 2004, to call on Brown & Williamson Tobacco Corp. to immediately halt their KOOL MIXX Campaign that targets inner-city youth to smoke cigarettes.
 
“We must prevent youth smoking and I applaud Attorney General Lisa Madigan for enforcing the Master Settlement Agreement, a written contract that strictly forbids Brown & Williamson from marketing its tobacco products to kids,” said Quinn.
 
The 1998 Master Settlement Agreement is a legal contract established between 46 states and involves the four largest tobacco companies in the United States. The agreement settled state suits to recover costs associated with treating smoking-related illness and barred tobacco manufacturers from targeting the youth through advertising and promotions, outdoor advertising and event sponsorship.
 
The National Association of Attorneys General has demanded that Brown and Williamson immediately halt their KOOL MIXX Campaign and pull all KOOL MIXX products from vendor shelves.  The campaign includes sponsoring DJ competitions in major cities, selling collectible cigarette packs featuring hip-hop images, distributing free hip-hop CD-ROM disks in youth magazines featuring Kool cigarette products and selling colorful radios with their cigarettes at a cheaper price than buying ordinary Kool cigarettes.
 
“The KOOL MIXX Campaign is a destructive marketing campaign that increases our children’s risk of getting emphysema, cancer and asthma,” said Quinn. 
 
According to tobaccofreekids.org, 282,887 kids have become regular smokers in 2004 and an estimated 90, 524 kids will die prematurely from their addiction. A recent study by lungusa.org found that 34 percent of teens begin smoking as a result of tobacco company promotional activities and that each day, 6,000 children under 18 years of age smoke their first cigarette.
 
In August, 2001, Quinn and Dr. Quentin Young walked across the state from the Mississippi River to Lake Michigan on behalf of the Bernardin Amendment, which calls for decent health care for every Illinoisan.


###

News Categories

 State/All
 Governor's Office
 Lt. Governor's Office
 Agriculture
 Budget/Fiscal
 Business
 Children/Families
 Culture
 Disabilities
 Economic Development
 Education
 Environment
 Flag Honors
 Health/Human Services
 History
 Infrastructure
 Opportunity Returns
 Recovery
 Safety/Security
 Technology
 Tourism/Recreation
 Transportation
 Workforce/Jobs

News Resources

 Search the News
 IIS Radio News
 RSS News Feeds
 e-News Subscriptions
 Communications Office
 Privacy Statement

Features

Sign up for an e-news subscription
Copyright © 2014 State of Illinois Site Map | Illinois Privacy Info | Kids Privacy | Web Accessibility | Contact Us